Writing
Things we learned, and arguments we keep making.
Written up while the detail is still fresh: what the problem actually was, what we tried that did not work, and what we would do differently. Plus the handful of arguments we find ourselves making over and over to people deciding what to build. Not tutorials, and not a view on whatever was announced this week.
Build or rent
· 7 minYour business is the integration layer
Six subscriptions, six customer records, and nothing keeping them in step except somebody remembering. The gap between the tools is not a software problem — it is a job, and it is unpaid.
How we work
· 5 minThe spreadsheet is the specification
When a business has outgrown its software, somebody there is already maintaining the replacement. It is open on a second monitor and they are slightly apologetic about it.